What happens when your customers stop browsing and start asking AI what to buy? For Stockholm-based Wilgot AI, that question is not hypothetical – it is the foundation of the business. Now, with a growing team in London and a clear ambition to lead in a market being reshaped by artificial intelligence, Wilgot is bringing a distinctly Swedish approach to one of the UK's most exciting emerging fields. We spoke with Co-founder and CEO Erik Wikander about the company's first chap

Every ambitious business reaches a crossroads. Growth within a home market begins to plateau, and the question shifts from how to grow to where. For Swedish fintech company Modular Finance, that answer was clear – and it was closer than most might think. The United Kingdom is not simply another market. It is one of the world's most significant financial services hubs, home to a capital market of extraordinary scale and global reach. For any company whose mission touches finan

Atlas Copco Group’s story in the UK and Ireland is defined by continuous growth, strong local partnerships, and an innovative spirit....

When Swedish fintech company Findity entered the UK market, it brought more than just digital expense management. Because when it comes...

Proptivity, a Swedish company founded in 2022, is turning heads in the indoor connectivity space. Specialising in high-performance indoor...

Expanding to the UK market is an exciting yet challenging step for any business. For The Game Assembly (TGA) , a pioneering Swedish...

As one of the most recognisable names in the electric vehicle (EV) industry, Polestar’s journey into the UK market offers fascinating...

Aira, a pioneering Swedish clean energy-tech company, has embarked on an ambitious journey to transform how the UK heats its homes —...

From its humble beginnings in button production to becoming a leader in precision plastic injection moulding, Rosti has redefined...

In an era where the transition to renewable energy is not just necessary but urgent, Hexicon, a Swedish company specialising in floating...

Since opening its first UK store in Warrington in 1987, IKEA has firmly established itself as a household name across the nation. With...

While heat pumps have been a reliable source of home heating in Sweden for over 30 years, many countries still view them as an emerging...

Elanders in the UK is a key part of the Swedish Elanders Group – a global provider of integrated supply chain, print, and packaging...

The Swedish legaltech platform Pocketlaw strives to harness the power of automation and AI to enhance businesses efficiency dealing with...

If the UK wants to reach its net zero by 2050 target, it needs to look for more sustainable heating solutions – something creating...

Environment. Social. Governance. The use of these three words has skyrocketed in the last few years, and today most businesses have...

The global transport industry has long been dominated by traditional practices, to some extent even resisting the tide of technological...

A rapidly evolving online retail environment has made in-depth knowledge of consumers an essentiality for brands. Swedish company Voyado...

More than a year has passed since Russia invaded Ukraine, and the war seems far from over. For the first time in decades, Europe is no...

With climate change on the rise and the need to switch to a more sustainable lifestyle being more crucial than ever before, it might not...