What happens when your customers stop browsing and start asking AI what to buy? For Stockholm-based Wilgot AI, that question is not hypothetical – it is the foundation of the business. Now, with a growing team in London and a clear ambition to lead in a market being reshaped by artificial intelligence, Wilgot is bringing a distinctly Swedish approach to one of the UK's most exciting emerging fields. We spoke with Co-founder and CEO Erik Wikander about the company's first chap